Jaguar bet big this year. Now, it has to prove all the rebranding controversy was worth it — with a new EV set for 2025.
Ahead of its shift to an all-EV future, Jaguar unveiled a new brand identity this year. The rebrand was roasted by many online. But some advertising vets have said it was a smart strategy. Jaguar's first new EV model is expected in 2025 — and industry …